On Wednesday, Kim Kardashian shared that her underwear brand, SKIMS, has reached a valuation of $1.6 billion following a recent investment round. This announcement came shortly after Forbes included her on their list of billionaires, where they estimated SKIMS to be worth at least $500 million with Kim’s stake valued at around $225 million. However, in an interview with The New York Times on Friday, the 40-year-old clarified that the company is worth even more, thanks to a $154 million injection. Kim’s income streams also include KKW Beauty and Fragrance, as well as earning around $10 million per year from her reality show and other endorsements.
The star attributes SKIMS’ success to pivoting from shapewear and undergarments to pajamas and loungewear, which saw a significant increase in sales due to stay-at-home orders worldwide. Despite this change, Kim intends to focus on shapewear and underwear, which are the foundation of the brand.
In 2019, SKIMS made its debut as a brand that specialized in shapewear and undergarments. However, it has since expanded to include loungewear as well.
Kim Kardashian West has been promoting her company on her social media accounts, where she has a significant following. According to Forbes, her net worth has increased from $780 million to $1 billion since October. She also has an impressive stock portfolio that includes shares in Amazon and Disney, which were given to her by her husband Kanye West as a Christmas gift in 2017, and could now be worth as much as $600,000. Kim’s career began as a socialite and celebrity stylist before she became a reality TV star with her family. She has since capitalized on her fame to build an empire that includes KKW Beauty, KKW Fragrance, Skims, personalized emojis called Kimojis, and a virtual reality game based on her life. She also earns significant amounts through social media endorsements and ad campaigns. Kim is the third person in her family to earn billionaire status, after her sister Kylie Jenner and husband Kanye West. It is unclear how their respective fortunes will be divided in their divorce, but it is likely that they had a prenuptial agreement in place when they got married in 2014.
